Climate Outreach

Britain Talks Climate is a toolkit designed to support any organisation that wants to engage with the British public on climate change. Its research says this is difficult but that there is currently no ‘culture war’ on climate change in Britain.

Britain Talks Climate groups the population into seven different segments based on people’s core beliefs and identifies ways to engage with each one.

Here are the seven segments. How many do you recognise?

• Progressive Activists (highly-educated, urban, think globally, motivated to fight inequality and injustice…)
• Civic Pragmatists (well-informed about issues, have clear opinions, regularly donate to charity, support civic values and community, consensus, and compromise…)
• Disengaged Battlers (insecure or irregular work, feel disconnected, they blame the system, not other people…)
• Established Liberals (Educated, often quite wealthy, trust the government, think Britain should be more globally-oriented…)
• Loyal Nationals (proud of their country, patriotic, anxious about threats to Britain, feel disrespected by educated elites…)
• Disengaged Traditionalists (self-reliant, take pride in hard work, put a strong priority on crime and justice, individualist…)
• Backbone Conservatives (proud to be British, confident of their place in the world, older, prosperous…)

Read the full description of each segment
Read more about the toolkit at Britain Talks Climate website

Climate Just is a free webtool for public service providers designed to:

• Identify those people who are most vulnerable to climate change and fuel poverty and why
• Highlight neighbourhoods where climate disadvantage is highest
• Explain the factors involved and help public service providers decide what actions to take

Read more at the ClimateJust website

Net Zero Climate has links to dozens of tools for individuals, SMEs, corporates, councils, NGOs and other bodies on a whole range of topics, including:
Carbon Footprint Audits
Pensions
Declaring a climate emergency
Energy efficiency for commercial landlords
Food waste
Car fleet management
Supply Chains
Offsetting
Packaging
Climate Action
 
Read more at the Net Zero Climate website

Giki Zero is a personal carbon footprinting tool to help you understand, track and reduce your carbon footprint and build your personal path to Net Zero. Here's what they say:

"Giki Zero helps you understand your personal footprint which is an important first step in discovering way to reduce it. It does this by guiding you through a series of easy to understand questions that will estimate the overall impact that you have where you can provide as little, or as much, information as you want.
You will then be able to see your environmental footprint and understand how your home, transport, food, purchases and services all contribute. You can also see how planting trees can give you a boost as you look to reduce your footprint over time.
With better information about your footprint you can then choose the steps which suit your lifestyle and budget to help reduce your impact over time. Decide on the steps you want to take, rated on impact and ease, and Giki Zero will help you turn those commitments into climate positive changes."
Visit the Giki site