Britain Talks Climate is a toolkit designed to support any organisation that wants to engage with the British public on climate change. Its research says this is difficult but that there is currently no ‘culture war’ on climate change in Britain.
Britain Talks Climate groups the population into seven different segments based on people’s core beliefs and identifies ways to engage with each one.
Here are the seven segments. How many do you recognise?
Read more about the toolkit at Britain Talks Climate website